Clarify what each page should own.
I diagnose what an existing page should own, then change what it says, how it is organized, and how it connects before reviewing the result.
Send a pageNot every SEO problem belongs on the page.
On-page SEO is not a bag of places to repeat a keyword. It is the work of making a page the clearest eligible answer for a defined search job.
Page ownership, copy, headings, titles, snippets, and contextual links can all be on-page work. Rendering, indexation, and performance are technical. External recognition is off-page. If the offer or factual proof does not exist, copy cannot manufacture it.
On-page SEO notes
Browse notes →On-page SEO audit
Turn page observations into keep, improve, merge, redirect, or remove decisions.
Title tags and snippets
Treat the title and description as page-specific hypotheses, not guaranteed SERP copy.
Internal linking
Use internal links to express genuine relationships and next steps instead of meeting a quota.
If a page has traffic, impressions, or a commercial job but no clear next decision, send the page and the evidence you have.
Send a page